Paraíso Feminino is a search engine and price comparison site for women's fashion. To become data-driven, it needed a new database focused on capturing, organizing, and processing data, generating analytics on consumption and behavior from millions of interactions between users and products.
The Challenge
“The project flow happened exactly as it was proposed and the deadlines met to the letter.”
The Solution
- Requirements gathering and budget validation
- Definition of which data to capture and how to split it between a transactional and an analytical base
- Database design, cost estimates, server recommendations, and a forecast of machine size and cost
Results
- A very assertive design, estimates, and server sizing for the company's needs
- The workflow ran exactly as proposed, with deadlines strictly met
